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London, 12 January 2026: Energie Fitness has unveiled a bold new brand identity, marking the first step in a wider evolution of the brand and its offering. The refresh underpins a broader strategy that will include the launch of new small group training concepts, digital innovation, and expanded health and wellbeing services, as Energie looks to re-establish itself as a market leader.

The refreshed identity represents a pivotal moment for the brand, signalling its expansion beyond a traditional gym-centric model. This next phase will see Energie introduce new small group training, a new digital platform, and enhanced member wellness offerings designed to support members both inside and outside the gym.

At the heart of the update is a refreshed logo that better reflects Energie’s evolution into an elevated value fitness brand bringing together expert coaching, high-quality experiences, and broad accessibility.

However, the evolution goes far beyond visual identity alone. As part of this next phase, Energie Fitness will launch a new app designed to keep members connected, engaged, and supported beyond the gym floor. A new proprietary group training concept is also scheduled for launch following a highly successful pilot phase.

New membership options will combine in-club access with digital tools and wellbeing-focused content, reflecting growing consumer demand for flexible fitness solutions and a more holistic approach to health that encompasses physical, mental, and social wellbeing.

The brand refresh follows a significant period of transformation under the leadership of CEO Jon Cottam. Over the past year, Energie has implemented major internal system upgrades and established a heavily refreshed central support team, positioning the business strongly for its next chapter of growth.

“This is about much more than a logo,” said Jon Cottam, CEO of Energie Fitness. “We are evolving as a brand, investing in people, product, digital, and wellbeing, while staying true to what has always mattered most to us: creating compelling, community-centric environments where everyone feels they belong. Across our network, we will continue to prioritise local engagement and inclusive offerings, delivered by supportive teams who understand the diverse communities they serve, at a price that makes sense.”

The updated brand identity will begin rolling out across Energie Fitness clubs, digital platforms, and marketing channels over the coming months.

As Energie Fitness continues to grow, the rebrand sets a clear direction for the future: delivering contemporary, comprehensive, and above all inclusive fitness experiences that genuinely welcome the communities they serve.